When one of his customers, Kulite and Soffa, had a problem sourcing
for certain materials, Meng quickly intercepted by directing the
customer’s R & D department to design and source for
materials globally. He feels that if his customers are happy working
with him, there will always be continuous business.
is this business philosophy that has brought him a large customer
base made up of top multinationals such as Seagate, Flextronics
and the Motorola Singapore Technology group.
attributes Pheng Tat’s success to three factors - the integration
of integrity, commitment and vision. He feels
that integrity, which is crucial in the business, must be complemented
by commitment, as he believes that once you have committed to
a project or endeavour of the customers, you have to see it through
and thirdly, vision - to help customers to transcend successfully
in a changing economic landscape. Meng’s training in precision
and automation processes has also helped hone his ability to strategise
- a requirement in his niche business.
A PARTNERSHIP WITH CUSTOMERS’ WORK
do Meng and his team keep the chemistry going with his customers?
Their secret - open communication. “We take the initiative
to disclose everything that we do, so that when one takes the
initiative to be open, the other will reciprocate with the same
amount of openness. With this level of openness and integrity,
you are on the way to grooming a fruitful partnership.”
This is crucial, as Pheng Tat is closely involved in